Cause Marketing
• Cause marketing, using charitable activities as a form of marketing, has evolved into a long-term discipline for both non-profit organizations and businesses. Students will:
Discover this long-term and fast growing marketing strategy that blends the revenue generating and awareness raising goals of non-profits, corporations, and media alike
• Learn new ways to differentiate your organization while aligning community issues with consumers
• Discover new strategies for long-term growth & steps for establishing strategic partnerships
• Explore new ways to structure fundraising efforts
• Receive support building your Cause Marketing plan using best practices and current valuation of benefits based on San Diego and national markets
• Case studies include local, national and global campaigns from the City of San Diego, to American Express, and UNICEF
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Cause Marketing Course Details • Offered two times per year in the Winter and Spring quarters • 3 units in Fundraising & Development • 9 class sessions • $375, includes supplemental materials (textbook not included) • Elective credit towards Fundraising & Development certificate and Marketing certificate |
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Summer Quarter Web Sites: www.causemarketing.net, www.causemarketing.org |
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